When Trust Athletics partnered with ildis, they were little more than an idea on paper and a signed lease for a building. Their goal was to build Mobile, Alabama’s first woman-owned CrossFit gym, a supportive community for other women, no matter their level of fitness. We worked with them to create an inclusive brand identity that spoke to their audience without excluding men. During our engagement with Trust Athletics, we also designed and built their website and helped them with the designs of several promotional and merchandising items.