Tormod is a brand Jason Frostholm led the creation of as Creative Director for Hargrove Engineers + Constructors. Tormod enables manufacturing leadership to operate industrial plants by overseeing and customizing asset management solutions. The challenge was how to capture a nebulous concept for a traditionally masculine industry. Jason worked with Hargrove’s leadership to develop the company name Tormod (Scottish Gaelic for Thor’s Mind), the brand identity, marketing collateral, and the company’s website. The interlocking triangle mark harkens back to traditional Gaelic and Nordic Symbols of strength and stability, something that was important to Hargrove’s leadership.